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Author: Sophisticated Woman Magazine

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Author: Sophisticated Woman Magazine

Articles

How We Consume the News

Many Millennials are interested in consuming quality content efficiently and quickly, which results in real-time engagement that matters. Facebook, Twitter and Snapchat—some of the most

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Articles

Against All Odds

Chris McMahon never should have been successful. That’s not a criticism. That’s something McMahon would tell you himself. McMahon spent nearly a decade battling an

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Articles

Gone Viral Lately?

I HAD A client the other day ask, “How can we get this campaign to go viral?” At the end of the day, virality is a

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Fashion

Transitional Trends

It’s time to fall for prints and rich hues. As you transition your wardrobe for a new season, start by dabbling into fall hues. By

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Articles

Our Fashion Picks

During the hot humid month of August, everyone wants to be as comfortable as possible without sacrificing style. Boho (short for Bohemian) fits the bill

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Articles

A Winning Formula

Minutes after the Saints  won the Super Bowl in Miami in 2010, PJ Lailhengue boarded a plane to return to New Orleans. The flight landed

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Articles

The Art of Newsjacking

WHEN IT COMES to successful social media campaigns, content is king. And knowing how to craft compelling content is critical to stand out and connect

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