AVANTI IS APPROACHING things a bit differently when it comes to senior living. The boutique-style assisted living and memory care community’s goal is to help older adults remain active and engaged while providing assistance when necessary. “You can be as independent as you want to be for as long as you can be,” said Devin […]
Redefining Senior Living Read More »
YOUR COMPANY LOGO is the most identifiable symbol of your business. As the visual representation of your brand, it sends a message to the world about who you are, what you do and how you operate. You may have learned that a logo is the one constant, inviolate image of a company that should never
Is it Time to Update Your Logo? Read More »
IT’S A WELL-KNOWN business truth that it’s much more cost-effective to retain existing customers and increase sales from them than to acquire new ones. In fact, estimates from various sources put that acquisition factor at four to 10 times the cost of customer retention. So how do you keep customers coming back to your business?
Email Marketing for Customer Loyalty Read More »
WRITTEN BY LAURA TOBIN WITH THE BLANK-SLATE, anything-canhappen promise of the brand-new year, the time is perfect to make marketing resolutions. If you’ve followed last year’s advice, you have a marketing plan in place by now. Consider these resolutions to stay on track all year. 1. Give your creative approach a makeover. Media placement and
WRITTEN BY MARIA D’ANTONIO IT’S THE NEW YEAR, and everyone wants to start off strong. Whether your resolution is to eat healthy or exercise, Star Physical Therapy and Fitness would like to help your strong start stay strong. Matt Slimming, PT, DPT—owner and physical therapist at Star Physical Therapy—and the rest of the staff have
Start Strong, Stay Strong Read More »
For some businesses, it seems the holidays have been in full swing since before Halloween. Just as with holiday shoppers, though, there are always those marketers who wait until the last minute to promote. And some may need a last-minute boost to get year-end numbers where they need to be. Here are three tips for
Three Last-Minute Holiday Marketing Tips Read More »
AS THE YEAR WINDS DOWN, chances are your business is either bracing for the frantic holiday season or entering the lull created by utter consumer preoccupation with the holiday season. Whichever category you fall in, now is the time to take stock of your marketing activities and finish up your 2017 plan. What? Haven’t started
Setting Goals and Making Plans Read More »
Advertising author Morris Hite once said, “It takes good clients to make a good advertising agency.” So what makes a client a good client? And why should it matter to you? Good clients tend to have longer-lasting relationships with their agencies, which lead to better work. As agencies get to really know a client’s brand
Getting The Most From Your Marketing Agency Read More »
THERE ARE WHOLE INDUSTRIES built around marketing research—finding out what makes the consumer tick, what motivates people to buy, emerging trends in consumer behavior. Certainly you can spend big bucks to learn definitively what people think. And while this type of formalized research is useful in making business decisions, it’s not always necessary. Sometimes all
Minding Your Business by Being Nosy Read More »
Sticks and stones…we all know the old adage. But when it comes to your digital reputation, words are powerful—and negative ones can cause a lot of damage. How can you protect what you’ve worked so hard to build up? Take control. First, make sure you’ve claimed your business listings on the review sites. The key
When Words Can Hurt You Read More »
LAST MONTH we looked at optimizing your website so that customers can find you in online searches. But there’s more to visibility than on-site Search Engine Optimization (SEO). This month we’ll look at off-site digital presence management. Perhaps the most important off-site SEO strategy—particularly for location-based businesses—is pushing out your business information to search engines
The Search Continues Read More »
You know that a web presence is important in today’s digital world, so now you have a shiny, new website. That should do it, right? Not unless you’ve taken a number of steps to be found online. A website is just a tool like a brochure is a tool—it’s only useful if you have the
If you build it, will they come? Read More »
