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Redefining Senior Living
AVANTI IS APPROACHING things a bit differently when it comes to senior living. The boutique-style assisted living and memory care community’s goal is to help
April 6, 2017
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Category: Business
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Category: Business
Is it Time to Update Your Logo?
YOUR COMPANY LOGO is the most identifiable symbol of your business. As the visual representation of your brand, it sends a message to the world
February 21, 2017
Email Marketing for Customer Loyalty
IT’S A WELL-KNOWN business truth that it’s much more cost-effective to retain existing customers and increase sales from them than to acquire new ones. In
January 30, 2017
Articles
A Fresh Start
WRITTEN BY LAURA TOBIN WITH THE BLANK-SLATE, anything-canhappen promise of the brand-new year, the time is perfect to make marketing resolutions. If you’ve followed last
December 29, 2016
Articles
Start Strong, Stay Strong
WRITTEN BY MARIA D’ANTONIO IT’S THE NEW YEAR, and everyone wants to start off strong. Whether your resolution is to eat healthy or exercise, Star
December 29, 2016
Articles
Three Last-Minute Holiday Marketing Tips
For some businesses, it seems the holidays have been in full swing since before Halloween. Just as with holiday shoppers, though, there are always those
November 30, 2016
Articles
Setting Goals and Making Plans
AS THE YEAR WINDS DOWN, chances are your business is either bracing for the frantic holiday season or entering the lull created by utter consumer
October 26, 2016
Articles
Getting The Most From Your Marketing Agency
Advertising author Morris Hite once said, “It takes good clients to make a good advertising agency.” So what makes a client a good client? And
October 19, 2016
Business
Minding Your Business by Being Nosy
THERE ARE WHOLE INDUSTRIES built around marketing research—finding out what makes the consumer tick, what motivates people to buy, emerging trends in consumer behavior. Certainly
August 31, 2016
Business
When Words Can Hurt You
Sticks and stones…we all know the old adage. But when it comes to your digital reputation, words are powerful—and negative ones can cause a lot
August 2, 2016
The Search Continues
LAST MONTH we looked at optimizing your website so that customers can find you in online searches. But there’s more to visibility than on-site Search
July 7, 2016
If you build it, will they come?
You know that a web presence is important in today’s digital world, so now you have a shiny, new website. That should do it, right?
May 31, 2016
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