The dog days of summer are nearing an end, and kids are about to head back to school. That might come as a relief for parents trying to keep them busy or out of trouble. For those parents, resurrecting your school routine can most certainly provide a breath of fresh air. On the flip side, […]
Cyberbullying: How To Outsmart Our Kids When It Comes To Social Media Read More »
That’s right! The social media platform is the talk of the town because of recent changes intended to combat the negative backlash it’s received from users. On Jan. 11, Mark Zuckerberg announced that Facebook is going back to its roots to focus more on friends and family. Sorry brands (and marketers)! The CEO clarified his
Facebook Is Getting More…Social? Read More »
Many Millennials are interested in consuming quality content efficiently and quickly, which results in real-time engagement that matters. Facebook, Twitter and Snapchat—some of the most influential social-facing communication tools—have all made improvements in recent years that are shaping the future of news media and the way publishers and news outlets are distributing content to millennials. How
How We Consume the News Read More »
You’re fighting rush hour traffic on your drive home from work while talking to your sister on your bluetooth device. Horns are honking, and you can hear your nine-year-old niece in your sister’s backseat begging for her iPhone 6 Plus. Next thing you know, your sister tells you she must go as she tries desperately
Our Life of Connected Platforms Read More »
I HAD A client the other day ask, “How can we get this campaign to go viral?” At the end of the day, virality is a blessing (and a curse) for all social media marketers. We prefer not to think in those broad terms but understand it comes with the territory. After some reflection, here are three steps to creating viral
Gone Viral Lately? Read More »
