Business

Articles

Our Life of Connected Platforms

You’re fighting rush hour traffic on your drive home from work while talking to your sister on your bluetooth device. Horns are honking, and you can hear your nine-year-old niece in your sister’s backseat begging for her iPhone 6 Plus....

Gone Viral Lately?

I HAD A client the other day ask, “How can we get this campaign to go viral?” At the end of the day, virality is a blessing (and a curse) for all social media marketers. We prefer not to think in those broad...




The Art of Newsjacking

WHEN IT COMES to successful social media campaigns, content is king. And knowing how to craft compelling content is critical to stand out and connect with your audience. Equally important, however, is your strategy for its execution. Intelligent brands have...

Rain Dance Irrigation and Landscaping

WHAT STARTED AS an irrigation company in 1998 has expanded to include a much more varied menu of outdoor services for homeowners. Along with installing and maintaining sprinkler systems, Rain Dance Irrigation and Landscaping offers full-service landscaping, hardscapes and outdoor...


High tech meets high touch

LASER TECHNOLOGY TURNS BACK THE HANDS OF TIME- Paradise on Columbia Med Spa DR. MIKE HAAS is no stranger to medical lasers. He’s been working with them since he was a biomedical engineering student at Tulane University in the 1970s....

Cozy, Chic Salon Comfort

WHEN GAYLE AND MIKE Reuling looked for a property in downtown Covington to establish a third location of their popular Air Salon & Blow Dry Bar, they knew they needed a place with ample parking. Thanks to a chance encounter...