Business

Articles

How We Consume the News

Many Millennials are interested in consuming quality content efficiently and quickly, which results in real-time engagement that matters. Facebook, Twitter and Snapchat—some of the most influential social-facing communication tools—have all made improvements in recent years that are shaping the future...

Our Life of Connected Platforms

You’re fighting rush hour traffic on your drive home from work while talking to your sister on your bluetooth device. Horns are honking, and you can hear your nine-year-old niece in your sister’s backseat begging for her iPhone 6 Plus....

Gone Viral Lately?

I HAD A client the other day ask, “How can we get this campaign to go viral?” At the end of the day, virality is a blessing (and a curse) for all social media marketers. We prefer not to think in those broad...

A Legacy of Sustainable Financial Success

Generational change isn’t easy to achieve, but that’s exactly what Bo Thibaut intends to do. A financial representative in Mandeville, Thibaut wants to help his clients improve their financial wellness. That means more savings, less debt and a brighter future...



The Art of Newsjacking

WHEN IT COMES to successful social media campaigns, content is king. And knowing how to craft compelling content is critical to stand out and connect with your audience. Equally important, however, is your strategy for its execution. Intelligent brands have...

Rain Dance Irrigation and Landscaping

WHAT STARTED AS an irrigation company in 1998 has expanded to include a much more varied menu of outdoor services for homeowners. Along with installing and maintaining sprinkler systems, Rain Dance Irrigation and Landscaping offers full-service landscaping, hardscapes and outdoor...