Very Peri February Fashion

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Very Peri Defines Personal Style

This Very Peri February Fashion Feature is inspired by Pantone’s 2022 Color of the Year! 23 years, the Pantone universal language of color (Pantone is a ‘Color Matching System’ where a code number is used to identify and standardize each color) influenced product development and purchasing decisions in multiple industries – including fashion, home furnishings, and industrial design, product packaging and graphic design. An entirely new hue has been created for the first time ever to serve as Color of the Year. The brand new hue – a vivifying blue-violet with red undertones – boasts energy, consistency and excitement. Basically, it’s the happiest periwinkle around!

Encompassing the qualities of the cool blues and at the same time possessing a warm violet-red undertone, PANTONE 17-3938 “Very Peri” displays a spirited, joyous attitude and dynamic presence that encourages unique creativity and imaginative expression. Each year, Pantone experts analyze societal trends, and the chosen color reflects the current global culture. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place,” says Laurie Pressman, Vice President of the Pantone Color Institute. “The complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.” Enjoy this fashion-forward, beautiful color that compliments most any skin tone and hair color, and put a little periwinkle love in your heart…and in your closet!

Poised for Peri Perfection
Soft Color – Bold Statment
Personal Panache

For more fashion inspiration from Sophisticated Woman Magazine, click here!




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