As a proud Papa to one beautiful little girl with a second on the way, I’m quickly learning the significance of what it takes to be a role model and what that role in life requires. It’s a bit daunting at first when the stark reality hits that there’s someone in your world who observes […]
The Power of Self-Reflection Read More »
That’s right! The social media platform is the talk of the town because of recent changes intended to combat the negative backlash it’s received from users. On Jan. 11, Mark Zuckerberg announced that Facebook is going back to its roots to focus more on friends and family. Sorry brands (and marketers)! The CEO clarified his
Facebook Is Getting More…Social? Read More »
More terminology? More data? More ads invading my “safe space?” And more businesses fighting for my precious dollars this holiday season! It’s the daunting reality of our world today for consumers and business owners. So what’s the difference between geo-targeting and geo-fencing? And how does Target know that I like bananas, Pampers diapers and 1
Geofencing vs. Geotargeting: What’s the [EXPLETIVE] Difference? Read More »
Many Millennials are interested in consuming quality content efficiently and quickly, which results in real-time engagement that matters. Facebook, Twitter and Snapchat—some of the most influential social-facing communication tools—have all made improvements in recent years that are shaping the future of news media and the way publishers and news outlets are distributing content to millennials. How
How We Consume the News Read More »
I HAD A client the other day ask, “How can we get this campaign to go viral?” At the end of the day, virality is a blessing (and a curse) for all social media marketers. We prefer not to think in those broad terms but understand it comes with the territory. After some reflection, here are three steps to creating viral
Gone Viral Lately? Read More »
