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Chris Herting

Geofencing vs. Geotargeting: What’s the [EXPLETIVE] Difference?

More terminology? More data? More ads invading my “safe space?” And more businesses fighting for my precious dollars this holiday season! It’s the daunting reality of our world today for consumers and business owners.  So what’s the difference between geo-targeting and geo-fencing? And how does Target know that I like bananas, Pampers diapers and 1 …

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How We Consume the News

Many Millennials are interested in consuming quality content efficiently and quickly, which results in real-time engagement that matters. Facebook, Twitter and Snapchat—some of the most influential social-facing communication tools—have all made improvements in recent years that are shaping the future of news media and the way publishers and news outlets are distributing content to millennials. How …

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