You may have heard CEOs talk about their businesses’ brands, and how the brand is “going in a new direction.” Or an employee may say an action or statement was “off brand.” But what exactly does that mean? What is a business’s brand? And is branding even needed for a company to succeed? Let’s start […]
The Importance of Branding Your Business Read More »
The dog days of summer are nearing an end, and kids are about to head back to school. That might come as a relief for parents trying to keep them busy or out of trouble. For those parents, resurrecting your school routine can most certainly provide a breath of fresh air. On the flip side,
Cyberbullying: How To Outsmart Our Kids When It Comes To Social Media Read More »
Four years ago, Gian Durand seemed to have it all. A successful entrepreneur, she had built a diverse businesses portfolio since receiving her JD from Loyola College of Law in 2004. Beginning with Loving Hearts of Louisiana, a behavioral health and personal care assistance resource for the underserved in Orleans and Lafayette parishes, she expanded
Gian Durand – Living Life On My Own Terms Read More »
Venturing out into the business world on your own can be incredibly scary but also liberating and exciting. Starting your own business gives your purpose a platform and an opportunity to leave your mark on the world. There are some clear advantages of being your our boss: setting your hours, dress code, the business’s location
Plan, Budget for Entrepreneurial Success Read More »
As a proud Papa to one beautiful little girl with a second on the way, I’m quickly learning the significance of what it takes to be a role model and what that role in life requires. It’s a bit daunting at first when the stark reality hits that there’s someone in your world who observes
The Power of Self-Reflection Read More »
Logo design is a long-term investment, not a short-term project. Whether you are starting a new company or your business’s current mark isn’t conveying the right message, don’t brush off your logo’s design as something frivolous. Simply put, it is the cornerstone of your brand. The logo communicates the values and mood of your product
Investing In Your Logo Is Investing In Your Business Read More »
Under Louisiana law, only two forms of a testament are permitted: an olographic testament (one entirely written, dated and signed in the handwriting of the testator) and a notarial testament (the testator executes in the presence of a notary and two competent witnesses and in accord with other code requirements). Some clients are surprised to
Considerations For Your Last Will and Testament Read More »
That’s right! The social media platform is the talk of the town because of recent changes intended to combat the negative backlash it’s received from users. On Jan. 11, Mark Zuckerberg announced that Facebook is going back to its roots to focus more on friends and family. Sorry brands (and marketers)! The CEO clarified his
Facebook Is Getting More…Social? Read More »
The fact that bitcoin has become increasingly more mainstream has our attention. Whether the digital currency takes off is anyone’s best guess; however, it’s not bitcoin that’s peaked our interest as much as the promising technology it has introduced us to: blockchain. Blockchain revolutionizes the idea of safe, secure, commercial transactions. Some have called it Internet
Bitcoin: Not Your Typical Gold Rush Read More »
Sure, we can sit here and forecast “What’s Next?” in digital marketing. But, every other marketer out there will be feeding you the same information about emerging trends until you’re blue in the face. No thank you! That would be a disservice to you, and our valued readership. We’ll politely decline the invitation (and pressures)
Digital Marketing in 2018: It’s All About You Read More »
More terminology? More data? More ads invading my “safe space?” And more businesses fighting for my precious dollars this holiday season! It’s the daunting reality of our world today for consumers and business owners. So what’s the difference between geo-targeting and geo-fencing? And how does Target know that I like bananas, Pampers diapers and 1
Geofencing vs. Geotargeting: What’s the [EXPLETIVE] Difference? Read More »
Many Millennials are interested in consuming quality content efficiently and quickly, which results in real-time engagement that matters. Facebook, Twitter and Snapchat—some of the most influential social-facing communication tools—have all made improvements in recent years that are shaping the future of news media and the way publishers and news outlets are distributing content to millennials. How
How We Consume the News Read More »
