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Minding Your Business by Being Nosy

Getting The Most From Your Marketing Agency

Advertising author Morris Hite once said, “It takes good clients to make a good advertising agency.” So what makes a client a good client? And why should it matter to you? Good clients tend to have longer-lasting relationships with their agencies, which lead to better work. As agencies get to really know a client’s brand …

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Minding Your Business by Being Nosy

THERE ARE WHOLE INDUSTRIES built around marketing research—finding out what makes the consumer tick, what motivates people to buy, emerging trends in consumer behavior. Certainly you can spend big bucks to learn definitively what people think. And while this type of formalized research is useful in making business decisions, it’s not always necessary. Sometimes all …

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