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Plan, Budget for Entrepreneurial Success
Venturing out into the business world on your own can be incredibly scary but also liberating and exciting. Starting your own business gives your purpose
July 2, 2018
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Tag: marketing
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Getting The Most From Your Marketing Agency
Advertising author Morris Hite once said, “It takes good clients to make a good advertising agency.” So what makes a client a good client? And
October 19, 2016
Business
Minding Your Business by Being Nosy
THERE ARE WHOLE INDUSTRIES built around marketing research—finding out what makes the consumer tick, what motivates people to buy, emerging trends in consumer behavior. Certainly
August 31, 2016
Business
When Words Can Hurt You
Sticks and stones…we all know the old adage. But when it comes to your digital reputation, words are powerful—and negative ones can cause a lot
August 2, 2016
The Search Continues
LAST MONTH we looked at optimizing your website so that customers can find you in online searches. But there’s more to visibility than on-site Search
July 7, 2016
Business
Avoid the Reposting Rut
Social media posting apps like Hootsuite offer an easy way to keep up with your social media outreach. With a few clicks of the mouse,
May 4, 2016
Business
Customer Service in Medicine
As a marketer with health care clients, I know firsthand that it’s a difficult time to be in the medical business. With all the other
May 4, 2016
Business
The Benefits of a Marketing Audit
One of my favorite quotes is Einstein’s definition of insanity—doing the same thing over and over again and expecting different results. While we’d all like
May 4, 2016
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