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Tag Archives: gallinghouse

Gone Viral Lately?

Gone Viral Lately?

I HAD A client the other day ask, “How can we get this campaign to go viral?” At the end of the day, virality is a blessing (and a curse) for all social media marketers. We prefer not to think in those broad...
Getting The Most From Your Marketing Agency

Getting The Most From Your Marketing Agency

Advertising author Morris Hite once said, “It takes good clients to make a good advertising agency.” So what makes a client a good client? And why should it matter to you? Good clients tend to have longer-lasting relationships with their...
Minding Your Business by Being Nosy

Minding Your Business by Being Nosy

THERE ARE WHOLE INDUSTRIES built around marketing research—finding out what makes the consumer tick, what motivates people to buy, emerging trends in consumer behavior. Certainly you can spend big bucks to learn definitively what people think. And while this type...
When Words Can Hurt You

When Words Can Hurt You

Sticks and stones…we all know the old adage. But when it comes to your digital reputation, words are powerful—and negative ones can cause a lot of damage. How can you protect what you’ve worked so hard to build up? Take...

The Search Continues

LAST MONTH we looked at optimizing your website so that customers can find you in online searches. But there’s more to visibility than on-site Search Engine Optimization (SEO). This month we’ll look at off-site digital presence management. Perhaps the most...
Avoid the Reposting Rut

Avoid the Reposting Rut

Social media posting apps like Hootsuite offer an easy way to keep up with your social media outreach. With a few clicks of the mouse, you can get your message out via a variety of networks at once. It’s efficient....
Customer Service in Medicine

Customer Service in Medicine

As a marketer with health care clients, I know firsthand that it’s a difficult time to be in the medical business. With all the other challenges they face, how are health care providers to focus on customer service? The fact...
The Benefits of a Marketing Audit

The Benefits of a Marketing Audit

One of my favorite quotes is Einstein’s definition of insanity—doing the same thing over and over again and expecting different results. While we’d all like to think that we learn from our mistakes, the marketing audit is a formalized process...