Tag: gallinghouse

Articles

Gone Viral Lately?

I HAD A client the other day ask, “How can we get this campaign to go viral?” At the end of the day, virality is a

September 22, 2017

Articles

Getting The Most From Your Marketing Agency

Advertising author Morris Hite once said, “It takes good clients to make a good advertising agency.” So what makes a client a good client? And

October 19, 2016

Business

Minding Your Business by Being Nosy

THERE ARE WHOLE INDUSTRIES built around marketing research—finding out what makes the consumer tick, what motivates people to buy, emerging trends in consumer behavior. Certainly

August 31, 2016

Business

When Words Can Hurt You

Sticks and stones…we all know the old adage. But when it comes to your digital reputation, words are powerful—and negative ones can cause a lot

August 2, 2016

The Search Continues

LAST MONTH we looked at optimizing your website so that customers can find you in online searches. But there’s more to visibility than on-site Search

July 7, 2016

Business

Avoid the Reposting Rut

Social media posting apps like Hootsuite offer an easy way to keep up with your social media outreach. With a few clicks of the mouse,

May 4, 2016

Business

Customer Service in Medicine

As a marketer with health care clients, I know firsthand that it’s a difficult time to be in the medical business. With all the other

May 4, 2016

Business

The Benefits of a Marketing Audit

One of my favorite quotes is Einstein’s definition of insanity—doing the same thing over and over again and expecting different results. While we’d all like

May 4, 2016

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Tag: gallinghouse