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Minding Your Business by Being Nosy

THERE ARE WHOLE INDUSTRIES built around marketing research—finding out what makes the consumer tick, what motivates people to buy, emerging trends in consumer behavior. Certainly you can spend big bucks to learn definitively what people think. And while this type of formalized research is useful in making business decisions, it’s not always necessary. Sometimes all …

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The Search Continues

LAST MONTH we looked at optimizing your website so that customers can find you in online searches. But there’s more to visibility than on-site Search Engine Optimization (SEO). This month we’ll look at off-site digital presence management. Perhaps the most important off-site SEO strategy—particularly for location-based businesses—is pushing out your business information to search engines …

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