Social media posting apps like Hootsuite offer an easy way to keep up with your social media outreach. With a few clicks of the mouse, you can get your message out via a variety of networks at once. It’s efficient. But is it effective? To effectively manage your social media efforts, start with an editorial […]
Avoid the Reposting Rut Read More »
As a marketer with health care clients, I know firsthand that it’s a difficult time to be in the medical business. With all the other challenges they face, how are health care providers to focus on customer service? The fact is that outstanding customer service in other industries, such as hospitality, retail and banking, has
Customer Service in Medicine Read More »
One of my favorite quotes is Einstein’s definition of insanity—doing the same thing over and over again and expecting different results. While we’d all like to think that we learn from our mistakes, the marketing audit is a formalized process that helps to objectively separate your successes from your failures. A marketing audit provides invaluable
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